Nation of Homeowners & Thrivent Launch Future Homeowner LA Fund—Inspiring 100 Families to Save Early for Their Kids’ Down Payments

LOS ANGELES, CA – August 27, 2025 – Nation of Homeowners (NOH) has partnered with Thrivent & The Gouché Foundation to launch the Future Homeowner LA Fund, a bold initiative designed to help 100 Los Angeles families begin saving early for their children’s future down payments.

Through the 100 Future Homeowner Down Payment Fund campaign, participating families will open dedicated savings accounts with Thrivent Financial. The goal is to create a model of early capital formation so that when today’s children are ready to buy, access to a down payment will no longer stand in the way of homeownership.

Why It Matters

Homeownership remains the most powerful pathway to building wealth in America. The average homeowner holds a net worth of over $400,000, compared to just $10,000 for the average renter. Yet for generations, the lack of savings for down payments and closing costs has been a persistent obstacle.

“Too many families are locked out of ownership because they can’t clear the capital hurdle,” said Nick J. Gouché, Founder of Nation of Homeowners. “This campaign changes that. By saving early, families can harness the power of compound interest and unlock generational wealth.”

“This partnership is about empowerment—giving families the tools they need to prepare early, take control of their child’s future, and build the legacies they desire,” said Marc Henderson, Market Director at Thrivent. “As someone born and raised in Los Angeles, this partnership with NOH and The Gouché Foundation is especially meaningful. For more than a century, Thrivent has put people first, and this initiative continues that tradition by helping families create lasting impact in their lives and communities.”

“The Gouché Foundation is proud to stand with Nation of Homeowners and Thrivent to rewrite the future for 100 Los Angeles families and ignite a model of empowerment for generations to come,” said Brian Hill, President of The Gouché Foundation. “By equipping families to save early, we will break cycles of financial exclusion and replace them with seeds of generational wealth—fulfilling our mission to build stronger families, stronger futures, and stronger communities.”

“Financial clarity has become a rarity in our communities. Achieving independence has too often felt out of reach because the tools for wealth creation have been missing,” said Ryan Sims, Engagement Leader at Thrivent. “I am thrilled that our partnership with NOH and The Gouché Foundation is another step toward closing the wealth, information, and access gaps for African Americans. This partnership will produce clear financial thinking, disrupt the systems that hinder wealth transfer, and build financial freedom for generations to come. This is a financial revolution.”

Campaign Event Schedule

Virtual Kickoff: “100 Future Homeowners Down Payment Fund”

📅 Saturday, September 27 | 11:00 AM – 12:30 PM

• Objective: Unveil the vision behind the campaign and show why early savings create long-term impact.

• Special Guest: Thrivent Financial representative guiding parents through account setup.

• Bonus: Segment encouraging parents to prioritize their own financial planning alongside preparing for their children.

Virtual Workshop: “How $3/Day Can Build a Down Payment”

📅 October (Date TBD) | 11:00 AM – 12:30 PM

• Objective: Demonstrate the math and mindset behind creating wealth through small, consistent contributions.

• Interactive Segment: Live Q&A with a Thrivent Financial Advisor + Call to Action for account setup

.• Key Insight: Small sacrifices today can transform a child’s financial future tomorrow.

Virtual Workshop: “A Nation of Future Homeowners”

📅 November (Date TBD) | 11:00 AM – 12:30 PM

• Objective: Equip families with tools and a roadmap to prepare the next generation for homeownership.

• Takeaway: Intentional planning today creates a legacy of stability and wealth tomorrow.

Live In-Person Event: “Future Homeowners Day Celebration”

📅 December (Date TBD) | 12:00 PM – 4:00 PM | 📍 Location TBD

• Theme: A day of education, empowerment, and celebration for families taking their first steps toward generational wealth.

• Activities: Financial workshops for parents

o Interactive games for kidso Giveaways, food, and entertainment

o Licensed Thrivent Advisors on-site to help families take the next step

About Nation of HomeownersNation of Homeowners Mortgage Group is redefining what it means to be a trusted home advisor. Beyond helping families purchase homes today, NOH is investing in the next generation through initiatives like the Future Homeowner Fund—currently piloting in Los Angeles and set to expand nationwide as NOH Mortgage Group grows. The organization’s long-term mission is to empower 1 million families to achieve the American Dream of homeownership, while simultaneously investing to prepare 1 million more for the future.

About ThriventThrivent is a Fortune 500 diversified financial services company that helps build, grow and protect financial well-being through purpose-driven advice, investments, insurance, banking, and generosity programs. Thrivent serves more than 2.4 million clients nationwide through thousands of financial advisors and manages more than $193 billion in assets (as of 12/31/24). The company maintains strong financial ratings from AM Best, Moody’s, and S&P Global Ratings. For more information, visit Thrivent.com or find Thrivent on Facebook, Instagram, and LinkedIn.